I will be spending this summer completing my Professional Project, the final requirement to earn my Master of Journalism degree from the University of Missouri.
My research proposal in a nutshell:
"The purpose of this professional project is to gain a deeper understanding of the role cultural differences play in developing targeted advertising for Hispanics, specifically Argentineans. The researcher will spend three months working at an international advertising agency in Buenos Aires, Argentina. In order to more fully understand the business decision-making process used in large multinational advertising agencies when ‘glocalizing’ or localizing a global brand, the researcher will conduct depth interviews of advertising professionals at eight-to-ten of the largest multinational advertising agencies in Buenos Aires, Argentina."
This blog will include both my research journal and personal thoughts. Come along for the ride.
In 18 short days I need to:
-have my project proposal approved by my faculty committee
-have my research approved by the International Review Board (IRB)
-write a meta analysis for my convergence editing class
-write a annotated bibliography for my digital case studies class
-wrap-up my run as Manager of Operations for Mojo Ad
-pass along my clients at Mizzou Rec
-move out of my apartment in Columbia
-put everything I own in my parents' basement
-practico mi espanol
-pack (what am I going to pack??)
-go to my brother's college graduation (May 15)
-leave town (May 16)
No problem, right?
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viva Argentina
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